Success Stories

Florida International University	Fall 2010
FIU AMA set-up an interactive booth to educate students on campus about organ donation. When students agreed to register as donors they were also given the opportunity to have their picture taken in a beach themed photo booth. Registrants also received an “I’m a Life Saver” sticker and had their name posted in the booth. Students who were on their way to class received a Lifesaver Candy package with instructions on how to register as an organ donor. FIU AMA also made some great partnerships for this event. They contacted their local OPO which was able to provide them with promotional materials including, wristbands, balloons and hand sanitizers. Additionally, they gained support from the School of Medicine at FIU. AMA Members used traditional and non-traditional tactics to promote this event. Not only did they contact friends through Facebook and Twitter, they also created and wore t-shirts which said “Got Organs?” which was a great conversation starter for students throughout the day. Results: FIU AMA educated 80+ people on organ donation, and registered 76.	Event Award Winner
Ferris State University	Fall 2010
Students with the Ferris State University AMA set up a booth with computers for students and faculty to register as organ donors. In addition to the computers, AMA members passed out flyers to students on their way to class, explaining how to register as an organ donor at home. Posters around campus and Facebook were the primary sources of promotion for the event. Results: Ferris State was able to register around 60 people as organ donors during their event.	Event
SUNY - New Paltz	Fall 2010
SUNY – New Paltz spent two days at a table in their Student Union to register students as organ donors. To promote the event they had their AMASavesLives mascot, the Tin Woman, talk to students and encourage them to register. Results: Over 30 people registered as organ donors during this event.	Event
Ohio State University	Fall 2010
Ohio State University filmed a video spoofing a recent LeBron James Nike TV commercial using a starting wide receiver from the Buckeyes football team. At the time other spoofs of the LeBron James commercial were very popular on YouTube and through the use of the video descriptions and tags the video had over 60,000 views in less than one week.	Video Award Winner
Northeastern University	Fall 2010
During their Marketing Week activities students from Northeastern AMA practiced their marketing skills by promoting AMASavesLives on their campus. They created instructional flyers on how to register as an organ donor and had computers on site for students to register on the spot. Students also focused on approaching those in their student center, instead of relying only on walk-up traffic. Results: Over 60 students stopped by to learn more about AMASavesLives.	Event
Lansing Community College	Fall 2010
LCC AMA set up their “I have Heart” booth in a high traffic area on campus for eight hours a day Monday through Thursday. Their main purpose was to encourage students to show their hearts and become registered organ donors. Students who registered were rewarded with an AMASavesLives bookmark and had their name posted in the booth.	Event Award Winner
SUNY New Paltz	Fall 2010
NPAMA representatives spoke to over 80 students in various business classes on campus. Students were shown a short video about AMASavesLives, given flyers to show them how to register as organ donors and encouraged to help promote AMASavesLives through social media.	Event
Northwest Nazarene University	Fall 2010
NNU AMA set up a table in their student center to promote organ donation and register students as donors. They created a video for the event detailing the importance of organ donation. Additionally, NNU AMA creatively marketed the event by wearing and selling organ donation t-shirts. Results: Nearly 100 people registered as organ donors during this event.	Event Award Winner
Penn State University	Fall 2010
PSMA partnered with the American Red Cross during an on campus blood drive to promote organ donation. PSMA members used the theme “3 plus Infinity” and were able to create momentum off of the fact “you can save three lives with one pint of blood.” Since students attending the blood drive are already motivated to give life, they were an easy market to penetrate regarding AMASavesLives and organ donation.	Event
UW-Whitewater	Fall 2010
In honor of AMASavesLives month, UWWAMA recently partnered with the Greek Community on Campus to promote organ donation. Video creation, number of registrants, and social media challenges have been created as a way for Greek chapters to compete against each other.	Event
UW-Whitewater	Fall 2010
In just one day UWWAMA was able to market AMASavesLives to over 400 students at their Regional Conference. To promote organ donation UWWAMA contacted their local Organ Procurement Organization (OPO) to have Trey Schwab, a local lung recipient and former Minnesota Timberwolves basketball coach, share his story with conference attendees. Dottie the Donor Dot, Wisconsin’s organ donation mascot, also made a guest appearance at the conference. Results: Students from 20+ AMA chapters jump-started their AMASavesLives involvement by registering as organ donors, posting on Facebook, and filming over 60 videos.	Event
UW-Whitewater	Fall 2010
UWW's AMASavesLives team went to the Marketing Principles class with 300+ students. The team did a brief presentation and asked class members to help the cause by (a) posting messages on the AMASavesLives Facebook page, (b) posting messages on their "walls" and (c) registering to be an organ donor. Students were also encouraged to send out emails to everyone in their address book using the AMASavesLives sample email found under Chapter Resources. Results: In just over one week the UWW AMA's Facebook posts went from <20 to 200+ posts. In addition the number of registrations went from 21 to 400+.	Event Social Media
SUNY-New Paltz	Fall 2010
Hosting an AMA Regional Conference? Your chapter can use this opportunity to serve as an AMASavesLives Ambassador and promote organ donation not only on your campus but encourage other AMA chapters to get involved with AMASavesLives. SUNY-New Paltz did just that at their October 15th Regional Conference and has started using the AMASavesLives blog to keep in contact with the other AMA chapters.	Event
Penn State (PSMA)	Fall 2010
Penn State Marketing Association (PSMA) took an early lead in the social media charge on the AMASavesLives Facebook page, on Twitter, and even on the AMASavesLives blog. Early on PSMA had the most posts on the AMASavesLives Facebook page and Twitter combined and requested an AMASavesLives PA (Pennsylvania) tab be added to the blog so that they can post there as well. Great job PSMA!	Social Media
Texas State University-San Marcos	Fall 2010
Texas St-San Marcos recently held an AMASavesLives week with a booth set up three days outside their student union. To promote their AMASavesLives Week Texas St-San Marcos spoke about it in several classes, handed out flyers to students and professors, and increased word of mouth about it on campus through friends and organizations. Result: During the event Texas State had over 60 individuals register to be organ donors.	Event
Florida International University	Spring 2010
Spring 2010 Winner Florida International University held a Spring 2010 AMASavesLives’ event on their campus on March 4th. The event featured a number of speakers from Donate Life Florida and helped answer many students' questions on organ donation. The event included educational games covering the functions of the organs using Twister boards, a big Operations game, and more. The group also handed out prizes - small bags of Life Savers candy. When asked what they thought about getting involved with AMASavesLives their chapter representative said, “Knowing that we were making a difference and helping save lives made getting involved in AMASavesLives a rewarding experience for our chapter.”	Event Award Winner
Texas State University-San Marcos	Spring 2010
Texas State University-San Marcos' AMA Chapter produced two of the five top videos (as voted by AMA Chapter Leaders). The best video was announced at the April 2010 International Collegiate Conference along with other top AMASavesLives events and videos. Watch the Spring 2010 Best Video here!	Video Award Winner
UW-Whitewater	Spring 2010
During the Spring 2010 semester UWW-AMA's efforts helped register 600+ individuals as organ donors. The chapter visited classrooms across campus for presentations, brought computers to their weekly meetings, filmed 100+ videos and shared them via Facebook and email, sent viral emails to family/friends, sent press releases to local media, and used other events like their charity raffle and Kohler Saves Water event to also register people as organ donors! One of their videos was also recognized as a top five video at the AMA Conference in April 2010.	Event, Social Media, & Videos Award Winner
UW-Eau Claire	Spring 2010
In addition to winning 2nd place for their video "I Can Save Lives," the University of Wisconsin-Eau Claire Chapter is working hard to hold AMASavesLives events on their campus. At one of their March meetings the group had laptops available for members to register to be an organ donor on the spot. The group also planned to include AMASavesLives as part of their annual Fun Run for Special Olympics. Watch Eau Claire's 2nd place video here!	Video Award Winner
Alfred University (NY)	Spring 2010
Alfred University held a one day AMASavesLives event by setting up a booth in the most populated student center. Facts about organ donation were available in the booth and to tie in the theme of "The Sunny Side of Helping Others," the chapter gave a free pair of sunglasses to anyone who registered as a donor.	Event Award Winner
Aurora University (IL)	Spring 2010
The Aurora University AMA chapter held a concert on campus titled Music for Your Organs. The event featured solo performances as well as a local band Kings of Fairview. The chapter had members circulating asking attendees if they were interested in organ donation and circulated organ donor cards at the event.	Event Award Winner
University of Alabama-Birmingham	Summer 2010
During the summer of 2010, UAB AMA was out to save lives with this award winning video. Watch it here!	Video Award Winner
UW-Eau Claire	Summer 2010
As follow-up to their Spring 2010 top five video, UW-Eau Claire also submitted an award winning summer video. Watch it here!	Video Award Winner
Other Summer 2010 Winners	Summer 2010
AMASavesLives event winners from summer 2010 also included: Salve Regina University, SUNY-Plattsburgh, Temple University, Texas A&M University-Kingsville, and Texas Southern.	Event Award Winner
YOUR CHAPTER COULD BE SPOTLIGHTED HERE NEXT!
Submit an event summary under the Competitions link on AMASavesLives.com!